With a degree in Economics and Management from Bocconi University, over the past twenty years Renato has
gained significant experience in prestigious international positions within the automotive and luxury segments. He
began his career at Renault, in the Formula 1 division, before moving on to Ferrari where, over the course of six
years, he held various positions, from Business Development Manager to Head of Communications and Head of
Marketing & Partnerships.
In 2016, he joined Formula E as a manager in the marketing, communications and digital areas, contributing to the
development and launch phases of the innovative startup for the world's most powerful all-electric racing
championship. In 2021, he joined Aston Martin as Head of Global Marketing and Communications, playing a pivotal
role in repositioning the brand within the ultra-luxury and high-performance segment.
At Sanlorenzo, leading the Brand, Marketing & Communications division, Renato will work closely with the
company's top management to develop and implement new strategies aimed at further strengthening the brand
identity and enhancing the Group's global visibility.
“We are pleased to welcome Renato to our team, which grows bigger and more diverse year after year,” stated Mr.
Massimo Perotti, Executive Chairman of Sanlorenzo. “The decision to bring in a talented manager with extensive
experience in the high-end luxury sector will allow Sanlorenzo, as well as Bluegame and Nautor Swan, to continue achieving
significant success, strengthening our position in the segment”.
Renato Bisignani, Group Chief Marketing & Communications Officer of Sanlorenzo, added, “I am extremely proud
and enthusiastic to work alongside such a visionary entrepreneur and a true innovator in the yachting industry like Mr.
Perotti. Over the past twenty years, he has transformed Sanlorenzo into a symbol of Italian excellence and a global leader
in the sector. Together with a highly skilled team, we now embrace the challenge of projecting Sanlorenzo into a future
vision, while respecting the authentic values of the brand”.
Following the recent organizational restructuring, this appointment reaffirms Sanlorenzo's commitment to
strengthening its management team with experienced professionals who will contribute to the continued growth
of the brand.