Our Network Careers en de en es fr it pt ru zh Make an Enquiry X95 Vista X90 X80 Y95 Y80 Y72 F65 F58 F54 F50 F45 S80 S74 S72 S65 V65 V55 V50 V40 C48 Open C48 Blog Lifestyle After a fashion Published in Lifestyle on 16th June 2025 Author: Francesca Fearon According to Marie Gas, owner of the cult shop By Marie in Saint…
Our Network Careers en de en es fr it pt ru zh Make an Enquiry X95 Vista X90 X80 Y95 Y80 Y72 F65 F58 F54 F50 F45 S80 S74 S72 S65 V65 V55 V50 V40 C48 Open C48 Blog Lifestyle After a fashion Published in Lifestyle on 16th June 2025 Author: Francesca Fearon According to Marie Gas, owner of the cult shop By Marie in Saint-Tropez, the season is getting earlier and earlier. The yachts start arriving at Easter and then hang around the Riviera until the Cannes Film Festival and the Monaco Grand Prix to soak up the celebrity and the glamour, staying on through the peak summer months and into September to watch the classic yacht Les Voiles de Saint-Tropez regatta. “An event,” she says, “that mixes beautiful classic boats and ultra-modern racers.” Having all that wealth anchored off the coast of the Riviera and other picturesque Mediterranean hotspots like the Amalfi Coast, Sardinia, and the Balearics has proved alluring to luxury brands that see their city flagships empty during peak summer. So, they pack their bags and head to the coast, opening pop-up boutiques, or épheméres as the Parisia
This article summary is based on the official Princess Yachts blog/news archive. It has been added to Superyacht Guide as an official-source industry news record.
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Original source URL: https://www.princessyachts.com/blog/articles/after-a-fashion/