News

Benetti confirms their success in the americas at the 2015 Fort Lauderdale International Boat Show

July 4, 2024 General Benetti

2015 demonstrated consolidation for Benetti, with eight sales out of a worldwide total of eighteen in the American market . In North America four contracts were concluded for Fast Displacement yachts, confirming the range’s best seller status, while the sale of a 66 meter steel and aluminum hi-tech Custom Line represents a new challenge for the shi

2015 demonstrated consolidation for Benetti, with eight sales out of a worldwide total of eighteen in the American market . In North America four contracts were concluded for Fast Displacement yachts, confirming the range’s best seller status, while the sale of a 66 meter steel and aluminum hi-tech Custom Line represents a new challenge for the shipyard with another opportunity to highlight the competence and capability of the Benetti team. A further contract was sealed this year in North America: Hull N°1 of the Mediterraneo 116′ . With delivery in 2016, the 35.5 meter long Benetti Mediterraneo 116′ is an important turning point for the yard and clearly shows the recognizable Benetti family feel, while tracing a renewed styling language. The success of the Fast Displacement range Veloce 140′ establishes the favorable opinion of this model by clients from North, Central and South America . With Italian design, aggressive and captivating, she captures the attention of all, while her D2P hull and the carbon fiber in the superstructures incorporate advanced technology. Sailing at twelve knots in perfect comfort and with increased range (up to 1,250 nautical miles) make her a yacht for owners who love going offshore, like St. Barth, while her limited draft (only 7’8” at half load) is ideal for Floridian, Bahamian and Caribbean waters. In South America , the market is increasingly receptive and vibrant. In Mexico and Brazil , after years of consolidated interest in the world of luxury yachts, clients are knowledgable and discerning in evaluating capabilities, dependability and post-sales service. Other countries, Colombia, Peru and Chile , though while still inexperienced and needful of nautical culture, are beginning to show an interest in the Benetti brand with their reliable quality products. Florida plays an very important role in yachting for South American clients, and the opening of Benetti Americas in Fort Lauderdale last year was strategic. At present the team offers five important resources, divided into two services, two post-sales and one marketing. Benetti continues in their strategy of strengthening their presence in the American market with a sizable participation in the local 2015 boat shows.