The Informa Group, owner of the Monaco Yacht Show, took advantage of the postponement of the 2020 Show to work closely with the yachting industry on redesigning the event. The rebuild is designed to rise to the commercial and marketing challenges facing the market, by promoting the superyacht lifestyle to a new set of wealthy clients.
The Informa Group, owner of the Monaco Yacht Show, took advantage of the postponement of the 2020 Show to work closely with the yachting industry on redesigning the event. The rebuild is designed to rise to the commercial and marketing challenges facing the market, by promoting the superyacht lifestyle to a new set of wealthy clients.
A Steering Committee has been created, made up of decision-makers from the yachting industry. It will play an advisory role, supporting the MYS development strategy as it unfurls over coming years - and providing formal recognition of Informa’s commitment to working in partnership with the industry. Informa also plans to provide financial support, matching the annual amounts invested by the industry in its marketing action plan to showcase the superyacht lifestyle.