Aston Martin is using Monterey Car Week 2026 to present bespoke DB12 S commissions, Vanquish 25 and a private collector programme.
Monterey as a collector stage
Aston Martin is using Monterey Car Week to connect current models with the marque’s road-racing heritage. The programme includes bespoke DB12 S commissions created around the sporting roots of Pebble Beach.
Vanquish 25 also appears within the wider display, giving collectors a direct link between historic nameplates and contemporary limited production. The setting makes provenance as important as performance.
The House of Aston Martin
Invited guests are hosted at the House of Aston Martin near Poppy Hills, where cars sit alongside hospitality and partner experiences. The format turns a product display into a private client environment.
Luxury partners support the programme across watches, audio, wine and wellness. That mix reflects the broader interests of clients who collect across several categories.
Why Monterey matters
Monterey remains one of the world’s most concentrated gatherings of significant cars, collectors and designers. Brands can therefore speak to owners in an environment built around connoisseurship rather than retail.
For SYG readers, the crossover is natural because many yacht owners already move within the same collector ecosystem. Monterey demonstrates how cars, hospitality and private access can combine around a single destination event.
Source
Aston Martin