Aston Martin’s September Experiences Mix James Bond and Monza

Aston Martin’s 2026 Experiences calendar reaches one of its strongest lifestyle months in September, combining an Italy-based James Bond programme with an UNLEASHED track event at Monza. The two experiences show the brand working at opposite ends of ownership culture, one built around travel and storytelling and the other around extracting performance from limited-edition cars.

ASCEND is limited to a small travelling group

Aston Martin positions ASCEND as its most exclusive lifestyle programme, limiting each journey to as many as 12 couples and combining four- or five-night itineraries with cultural access and driving routes. September’s Bond experience in Italy marks 20 years since Casino Royale and is designed around locations, cars and behind-the-scenes access connected with the film world.

UNLEASHED moves the emphasis to Monza

The UNLEASHED programme is reserved for owners of Aston Martin’s limited-edition track-focused models and uses championship-winning drivers, professional coaching and technical support. Monza provides the September venue, turning the circuit into a controlled environment where owners can use performance that would be difficult to explore on public roads.

Luxury continues after the driving stops

Aston Martin builds five-star accommodation and hosted dinners into UNLEASHED rather than treating the day as a conventional track event. That crossover between hospitality and driving is important because it turns participation into a social programme for owners rather than a sequence of timed laps.

The calendar continues into Texas

The 2026 ASCEND programme moves on to Austin from 22–26 October, combining Texas Hill Country with the United States Grand Prix and track access. The wider Experiences portfolio therefore functions as a travel calendar around the marque, with cars providing the connection between motorsport, hotels, food and destination experiences.