Bentley has opened the production story behind FULL SEND, revealing a three-day factory shutdown and a crew of more than 100 people.
The factory had to become a film set
Bentley has released the behind-the-scenes story of FULL SEND, revealing that more than 100 people worked on the project across three days. The entire Crewe campus was closed so Travis Pastrana could drive through areas normally occupied by production and engineering teams.
Planning began months earlier under the internal name Pymkhana. Safety teams, manufacturing staff and film crews had to coordinate every route because the car moved through spaces never designed as a stunt-driving course.
A development car was prepared for the job
The Supersports used for filming received a hydraulic handbrake and control-system changes to support long drifts and burnouts. Engineers still wanted the car to remain recognisably close to the production model rather than becoming a purpose-built competition machine.
That constraint made the project more demanding because filming required repeated high-load runs over surfaces that varied across the factory. Tyres, temperatures and mechanical condition had to be monitored continuously.
Process becomes part of the luxury story
Showing how a campaign is made gives enthusiasts another way into the brand beyond polished advertising. The people, compromises and problem solving behind the film make the finished result feel less remote.
Luxury companies increasingly use this kind of transparency because collectors are interested in process as well as product. The appeal is similar to seeing craftsmen at a shipyard or watch manufacture rather than only encountering the finished object.
Source
Bentley Motors