Bentley has launched Supersports in Dubai with a 400-guest event and the global premiere of its FULL SEND film.
Dubai hosts the regional launch
Bentley introduced the new Supersports to Europe, the Middle East and Africa with a VIP event in Dubai. Around 400 guests attended the evening, which also served as the global premiere of the company’s FULL SEND film.
The launch car appeared in a Daybreak specification before the film was shown on a 12-metre screen. The Burj Al Arab was illuminated in Bentley green, turning the reveal into a city-scale hospitality event rather than a conventional motor-show debut.
Supersports puts the driver first
The new model uses 666 PS, rear-wheel drive and a chassis developed around agility rather than the all-weather grand-touring balance of most Bentleys. Production begins later in 2026, with first customer deliveries expected at the start of 2027.
Its more focused character gives Bentley another way to speak to collectors who already own conventional GTs and want something more specialised. That is especially relevant in markets such as the Gulf, where private car collections often span several categories.
Launch events are becoming destination experiences
Luxury-car introductions increasingly combine travel, entertainment and private client access because the audience values the surrounding experience as much as the product reveal. Dubai provides hospitality infrastructure and an international owner base suited to that format.
For yacht owners wintering in the Gulf, events like this can slot easily into a wider seasonal calendar. The car becomes part of a social programme built around travel, collecting and access rather than simply a purchase.
Source
Bentley Motors