Bentley and Travis Pastrana have launched FULL SEND, a factory-wide driving film starring the new 666 PS Supersports.
Crewe becomes a gymkhana course
Bentley turned its own factory campus into a closed driving course for FULL SEND, placing Travis Pastrana in the new Supersports. The film uses workshops, engineering buildings and heritage areas as the backdrop for sustained drifts and high-speed transitions.
The standard car already uses rear-wheel drive and 666 PS, but the film vehicle received a hydraulic handbrake and software changes for power braking. Those modifications let Pastrana position the car more aggressively for the camera.
Bentley history appears in the background
The route passes competition cars, early Bentleys and major design landmarks from the company’s collection. That creates a visual bridge between the new Supersports and a century of performance cars without turning the film into a static heritage presentation.
Even the internal project name Mildred refers to Bentley Girl Mildred Mary Petre. The production therefore mixes contemporary stunt driving with details intended for enthusiasts who know the company’s racing history.
A sold-out car becomes entertainment
All 500 Supersports build slots were reserved before the film became part of the public campaign. FULL SEND therefore works less as conventional sales advertising and more as a way of building culture around an already scarce product.
For collectors, that cultural layer can add to ownership because the car becomes associated with a specific moment, film and driver. It is the same reason limited yachts, watches and cars often gain identity through stories beyond their specifications.
Source
Bentley Motors