The Baku hotel is using its location beside the street circuit for race views, cocktails, live entertainment and a private Champagne Suite above the action.
Four Seasons Hotel Baku has built its September 24–26 Race Weekend programme around its position beside the city circuit, adding dedicated viewing, dining and nightlife experiences. New elements include the Race Deck at Eyvan Terrace and a regional collaboration with The Macallan.
A hotel at the edge of the circuit
Baku’s street race puts the action directly into the historic and modern cityscape, and Four Seasons is using that proximity as the foundation of its weekend programme. Guests can move between hotel spaces and race viewing without treating the property simply as somewhere to sleep between sessions.
The newly launched Race Deck at Eyvan Terrace is positioned as one of the hotel’s closest hospitality viewpoints. Food, premium drinks and entertainment are layered around the racing rather than replacing it.
A Macallan collaboration joins the weekend
Specially invited mixologists are in residence throughout the event, creating signature drinks and personalised serves. The hotel has also introduced a collaboration with The Macallan, including spirits available exclusively at Four Seasons Hotel Baku within the region.
That gives the drinks programme a stronger identity than a standard race-weekend bar package. The collaboration is designed to feel tied to the occasion while still fitting the hotel’s established luxury-hospitality positioning.
From the Race Deck to the Champagne Suite
Eyvan Terrace combines views with DJs, jazz and live entertainment, while Bentley’s Bar provides a more relaxed evening setting for spirits, small plates and performances. Guests looking for greater privacy can move to the Champagne Suite at Jaleh Spa.
The suite overlooks the city, Caspian Sea promenade and circuit, with Champagne and caviar-topped bites forming part of the experience. Its appeal comes from creating separation from the crowds while keeping the race visibly present.
Motorsport as a city lifestyle event
Major street races now operate as much as destination weekends as sporting fixtures, drawing guests who build dining, nightlife and social events around the competition. Baku’s compact circuit setting makes that crossover particularly visible.
Four Seasons is responding by treating the race as a multi-day hospitality programme rather than a single viewing opportunity. For visitors, the result is a weekend where motorsport remains central but is integrated into the broader experience of staying in the city.
Official sources: press.fourseasons.com.
Source
Four Seasons