Pandora Opens the World’s Largest Fine Jewellery Crafting Facility in Ho Chi Minh City

Pandora has opened a USD 150 million crafting facility in Ho Chi Minh City that the company describes as the world’s largest site dedicated to fine jewellery production. Capable of producing up to 60 million pieces annually, the project increases Pandora’s manufacturing capacity by 50 percent and marks its first production operation outside Thailand.

Scale becomes part of the craftsmanship story

The 7.5-hectare site is designed to produce up to 60 million jewellery pieces each year, making it a very different kind of luxury manufacturing environment from a small atelier. Pandora’s challenge is to combine that scale with the consistency and finish customers still expect from jewellery worn at close range.

Large production does not automatically eliminate craft, but it changes how craft has to be organised. Training, quality control and repeatable hand skills become essential when millions of pieces must preserve the visual character associated with one brand.

Vietnam adds a second major manufacturing base

Pandora has spent decades developing its production capabilities in Thailand, and the Ho Chi Minh City operation is its first manufacturing site outside that country. The new facility is intended to diversify the supply base while drawing on specialist training and knowledge transfer between teams.

For a global jewellery business, resilience matters because materials, labour and logistics all affect the ability to keep stores supplied. Expanding into Vietnam provides additional capacity while reducing dependence on a single national production network.

Recycled metals and renewable electricity shape the operating model

Pandora says the facility will run entirely on renewable electricity and use 100 percent recycled silver and gold. The building has achieved LEED Gold certification and incorporates energy- and water-efficiency measures into its industrial design.

Those choices matter because jewellery customers increasingly ask where precious materials come from and how products are made. Sustainability claims become more credible when they are built into the production system rather than added only through packaging or marketing.

Seven thousand jobs turn the project into a regional investment

When fully operational, the facility is expected to create around 7,000 jobs and includes a crafting academy for specialised training. That gives the project an economic dimension beyond its immediate value to Pandora’s global retail network.

For luxury brands, long-term manufacturing credibility depends on preserving skills as much as installing machinery. A structured training system can help new craftspeople develop while allowing experienced teams to transfer standards accumulated through years of production in Thailand.

Official sources: www.pandoragroup.com.