Porsche Design Concours Creates Private Car Studios and a Members’ Club for Collectors

Porsche Design and Newgard Development Group are turning high-end car storage into a more ambitious ownership environment with Porsche Design Concours. The concept combines privately owned automobile studios with a membership-based clubhouse, giving collectors a place to store, display and use their cars while also creating a social setting around the collection.

A car studio becomes part garage and part gallery

The private studios are intended to give significant cars a setting more considered than conventional secure storage. Owners can treat the space as an extension of a collection, with architecture and interior design supporting the visual presence of the vehicles rather than hiding them behind warehouse doors.

That distinction matters for collectors who spend as much time thinking about display, lighting and access as mechanical maintenance. A valuable car can become part of daily life when its storage environment is somewhere the owner actually wants to spend time.

The clubhouse adds a social layer to ownership

A membership-based clubhouse changes the concept from private storage into a collector community. It creates space for owners to meet, attend events and share an interest in cars without relying on the calendar of major concours weekends or race meetings.

For many enthusiasts, this social layer is an important part of collecting. Cars generate stories, expertise and friendships, and a dedicated club can make those relationships available throughout the year rather than only during occasional events.

West Palm Beach is a logical first market

One of the first locations is planned for West Palm Beach, placing the concept close to a region with significant private wealth, established collector-car activity and easy links to South Florida’s yachting world. Dallas provides a second market with a similarly strong appetite for specialist vehicles.

The overlap with superyacht ownership is particularly relevant in Florida. Many clients already maintain cars, aircraft and yachts in different facilities, so a purpose-built collector environment can fit naturally into a broader private-asset lifestyle.

Design is being used to make storage desirable

Porsche Design is working with architecture teams including Gensler and Urban Robot Associates on the initial locations. The intention is not simply to add branding to a garage, but to shape the physical experience around proportion, material and the rituals of arriving, displaying and driving.

That is where the concept becomes interesting beyond Porsche owners alone. Good collector storage increasingly resembles private architecture, and the best examples recognise that preservation, security and pleasure do not have to be separate objectives.

Official sources: newsroom.porsche.com.