Porsche Design and Newgard Development Group are creating private car studios with members’ clubhouses, starting in West Palm Beach and Dallas.
Porsche Design and Newgard Development Group have unveiled Porsche Design Concours, a new real-estate and club concept built around privately owned automobile studios. The first locations are planned for West Palm Beach and Dallas, combining secure collector-car space with membership-based clubhouses and architecture developed with Porsche Design.
The garage becomes a private collector space
Porsche Design Concours is aimed at owners who want more than off-site car storage or a conventional residential garage. Each privately owned studio is intended to function as a personal space where a collection can be kept, displayed and used as part of a wider social environment.
For serious collectors, that distinction matters because storage, security, climate control and presentation often become increasingly complex as a collection grows. A purpose-built studio can separate those needs from the main home while still making the cars accessible rather than hiding them in a warehouse.
A members' clubhouse adds a social layer
The concept pairs individual automobile studios with a private membership-based Clubhouse, creating a place where owners can meet beyond their own units. That turns the development into a collector community rather than a row of isolated high-spec garages.
The model follows a wider luxury trend in which ownership is combined with curated social access, events and shared amenities. For car enthusiasts, the value may lie as much in the network around the collection as in the physical square footage.
West Palm Beach fits a wider collector ecosystem
One of the first two sites will be in West Palm Beach, a market already shaped by high-value property, seasonal residents and a strong luxury-car community. The location also places the concept within easy reach of Palm Beach and South Florida’s broader yachting and private-aviation infrastructure.
That overlap makes the project particularly relevant to SYG readers because yacht, aircraft, property and car ownership frequently sit within the same lifestyle ecosystem. Secure specialist space for vehicles can solve a practical problem for owners whose main residences were never designed around growing collections.
Porsche Design shapes the architecture and interiors
The first projects were developed in close collaboration with Porsche Design, with local execution by Gensler in Dallas and Urban Robot Associates in West Palm Beach. Additional US locations are planned, suggesting the partners see the model as a repeatable ownership format rather than a one-off branded development.
The key test will be whether the finished spaces feel genuinely useful to collectors rather than simply carrying a luxury badge. Good access, vehicle movement, workshop practicality, privacy and security will matter just as much as the visual identity of the clubhouses and studios.
Official sources: pnr-prd2-pub1.newsroom.porsche.com.