A blue architectural flagship for Tiffany in Beijing and new LOEWE and Fendi collections present craft through space, materials and collaborative design.
The experience of buying a luxury object increasingly begins before a customer reaches the display case. Jewellery architecture and fashion's unusual material treatments offer distinct ways for craft to become part of the presentation.
An architectural destination for jewellery
Tiffany & Co. has opened its Taikoo Li Sanlitun flagship in Beijing with MVRDV's blue-toned architectural treatment and contemporary art. The shop itself helps visitors understand the brand's approach to objects and display.
A striking building is not evidence that every item inside is individually commissioned. Buyers should distinguish the store concept from the edition and provenance of each piece.
LOEWE's materials become the subject
LOEWE's Fall/Winter 2026–27 collection includes sculptural volumes, 3D-printed lace and leather with fabric-like effects. The technical treatment is part of the collection's identity rather than a hidden process.
Travellers investing in unusual garments should ask about cleaning and storage. A striking runway technique has practical consequences beyond the presentation.
Fendi begins a new creative chapter
Maria Grazia Chiuri's first Fendi collection highlights shared craft, dark silhouettes and reworked archival references. Its official presentation describes a direction for the house, not a blanket promise about availability.
Across these announcements, the connecting idea is not that the brands look alike. Their craft traditions remain distinctive, and that difference is what makes a considered wardrobe or collection interesting.
Official sources
Source
Tiffany & Co. / LVMH