BENETTI YACHTMASTER 2025

Devised and launched with great passion and foresight by Azimut|Benetti Group founder Paolo Vitelli in 2000, the Benetti Yachtmaster has this year reached its 25th edition, held in the splendid setting of the Fairmont Royal Palm Hotel in Marrakesh from February 12 to 14 . With over 200 guests, the two-day event was organized for major international industry players, captains, surveyors and owner representatives to share their experiences. Day 1 was devoted entirely to an innovative coaching session based on a Serious Game . Sitting around a table, groups of 10 people used ‘conversation cards’ as a dynamic tool to stimulate discussion around the most relevant work issues. In a collective brainstorming session, participants shared ideas and solutions to identify areas for improvement guided by three key principles: communication , collaboration and connection . The goal was to foster an open, constructive dialogue, promoting innovative strategies to strengthen relationships between colleagues and improve overall efficiency. Day 2 was an opportunity for all the participants to get a closer look at Benetti’s vision of the future in terms of innovation and design, sustainability and assistance, with the contribution of the Group’s refit division Lusben. Azimut|Benetti Group CEO Marco Valle opened this plenary session by celebrating, in this particularly significant year for the Shipyard, the Yachtmaster’s first quarter of a century and its profound significance for relationships with stakeholders. He also underscored the Group’s successes by analysing the results of the Global Order Book promoted by BOAT International and published in December 2024. Customers front and centre Benetti General Manager, Massimiliano Casoni focused the conversation on the strategic value of collaboration between the Shipyard and the main players in the boat building industry , which is what underpins Benetti’s determination to establish deeper relationships, rooted in trust and shared values, for the ultimate purpose of greater owner satisfaction. To further consolidate these relationships, the Shipyard conducted interviews in 2024 using the Net Promoter Score (NPS), an effective tool for measuring customer satisfaction and understanding customers’ propensity to recommend the brand. Together with other tools, the interview results helped identify Benetti’s strengths and areas for improvement. In explaining this strategy, Benetti GM Massimiliano Casoni added that “Benetti’s success is based on constant dialogue with the various players, including captains, who play a key role in telling the yacht builder what the real onboard requirements are. This is an ongoing dialogue that’s far more than the mere delivery of a product: Benetti’s goal is to create made-to-measure yachts that meet the specific needs of owners, captains and crew, thereby guaranteeing an exclusive yachting experience”.