Ferretti Group Private Preview Brings 41 Yachts to Monaco

Ferretti Group opened its autumn show season with the eleventh edition of its Private Preview at Yacht Club de Monaco, held from 3 to 6 September 2026. The event brought 41 yachts to Monaco and included five world premieres across the group's brands.

The scale of the fleet makes the Private Preview more than a hospitality event because it gives invited clients a concentrated opportunity to compare models immediately before the major September shows. Ferretti Group also paired the yacht presentation with a live performance by OneRepublic, continuing the event's established combination of product display and entertainment.

Five world premieres led the fleet

The five premieres named by Ferretti Group were the Itama 70, Riva 96 Argo Super, Riva 56 Rivale Super, Pershing GTX90 and Custom Line Navetta 35. Together they span very different market positions, from open performance yachts to larger cruising platforms, which helps explain why the group uses the preview to present several brands at once.

For the superyacht market, the Custom Line Navetta 35 is especially relevant because it sits above the 24-metre threshold and expands the group's semi-displacement offering. Superyacht Guide has covered that yacht separately, so the significance here is the wider 41-yacht group presentation rather than another model launch story.

Private previews sit alongside public boat shows

Manufacturer-led previews allow a group to control the setting, guest list and amount of time clients can spend aboard before public show schedules become crowded. They can also create a more direct sales environment because brokers, brand representatives and technical staff are gathered around a fleet from the same corporate group.

That does not replace the role of major public shows, where buyers can compare competing builders in one location. Instead, private previews increasingly act as a complementary stage in the September sales cycle, particularly for established owners already familiar with the group's brands.

Monaco remains central to the autumn sales season

The choice of Monaco links the event to one of the industry's strongest concentrations of owners, brokerage firms, managers and service providers. Ferretti Group's preview took place ahead of the Monaco Yacht Show later in September, giving the company an earlier opportunity to introduce new models and host clients.

For market intelligence, the more useful follow-up will be any confirmed orders, sales or production changes that emerge after the preview and subsequent shows. Those outcomes provide a stronger measure of demand than attendance or launch publicity alone, and they will be tracked separately when primary-source confirmation becomes available.