OMAYA Yachts Names Yachtspassion Exclusive Dealer for Italy and Switzerland

OMAYA expands its European dealer network

Bulgarian power-catamaran builder OMAYA Yachts has appointed Yachtspassion as its exclusive dealer for Italy and Switzerland, adding another dedicated partner to its international sales network. The announcement identifies the OMAYA 50 as an important model for the two markets and presents the partnership as part of a longer-term effort to establish the brand among buyers of premium cruising catamarans. The agreement concerns representation and customer support, not the launch of a new yacht or a confirmed sale.

Yachtspassion is led by founder and chief executive Vincenzo Elmo, whose company works in brokerage, new-build projects, client advisory, charter and yacht management. OMAYA says the partnership reflects the dealer's experience of international buyers and its interest in a smaller manufacturer with an ambitious product programme. The appointment broadens access for clients in two important European boating markets without implying that the builder has opened production facilities in either country.

Italy and Switzerland as distinct markets

Italy has extensive Mediterranean coastline, yachtbuilding expertise, marinas and an established community of recreational and professional owners. Switzerland is landlocked yet contains a financially significant base of international yacht buyers who often berth vessels abroad. A single commercial partner serving both markets must therefore understand different customer requirements, operating patterns and legal considerations. The distribution agreement provides a point of contact; it does not make purchasing or registration rules identical across borders.

Yachtspassion is listed by OMAYA in Varazze, Liguria, giving clients access to a company with a presence on the Italian coast. The dealer also describes broader services for European and Mediterranean customers. Buyers should confirm the exact territory covered by any quotation, the party responsible for aftersales assistance and how work would be arranged when a yacht is cruising elsewhere. A national appointment can help coordinate these matters, but practical service still depends on location and capacity.

What attracted the new dealer to OMAYA

Vincenzo Elmo says he was attracted by the builder's industrial foundation, entrepreneurial approach and willingness to listen to dealers and clients. He also places emphasis on build quality and the attention paid to materials and finishes. These observations express the company's assessment and investment rationale; they are not an independent survey or engineering certification of the yachts. Their value is in explaining why Yachtspassion chose to represent the range.

Elmo argues that buyers are increasingly scrutinising a vessel's construction, operating costs, usability and long-term value, rather than relying on a familiar badge alone. That is a useful set of questions for any purchaser, regardless of brand. Actual answers require documentary evidence and a vessel-specific assessment. A product's appearance at a boat show or in a brochure cannot alone establish service intervals, resale values or fuel consumption under a buyer's intended operating conditions.

The OMAYA 50 forms the centre of the pitch

The flagship OMAYA 50 is a premium power catamaran distinguished in the announcement by its beam of 8.39 metres. The wide multihull platform is intended to support substantial social spaces and movement between interior and exterior living areas. Yachtspassion highlights the way these spaces connect and the availability of crew-accommodation choices. These are features associated with the model; the arrangement and equipment aboard an individual owner's boat must be confirmed against a final specification.

Beam is a particularly useful measurement for a catamaran because it influences both available width on deck and the logistics of berthing. A yacht that gives guests an attractive open-plan environment may also require more careful marina planning than a narrow motor yacht of similar length. Owners should check berth dimensions, access arrangements and charges at the ports they intend to use. A comfortable layout aboard does not automatically make every harbour suitable.

Living space and practical operation

Modern power catamarans seek to combine spacious accommodation with the ability to cruise efficiently between coastal destinations. The OMAYA 50's interior and deck arrangement reflects that ambition, using the platform's width to provide areas for dining, relaxation and time together. The builder and dealer describe the yacht as suitable for buyers who want comfort without moving into the most demanding size categories of luxury motor yacht.

However, daily comfort depends on much more than floor area. Owners need practical storage, adequate ventilation, good access to machinery and systems that can be maintained while travelling. Crew quarters, where fitted, must be considered in the context of the proposed operating programme and the people working aboard. A careful buyer will review plans, inspect the build and seek independent advice about a configuration before treating the headline space claims as conclusive.

The importance of engineering transparency

Yachtspassion's public comments emphasise that contemporary clients want evidence of durability, safety, technical quality and value. That presents a challenge to new brands seeking to compete with established manufacturers. A dealer should be able to explain construction methods, the origin and serviceability of critical equipment and the warranties that apply. If a yacht is built to a particular certification or design standard, that documentation should be requested directly rather than assumed.

Questions about performance require the same discipline. Speed, range and fuel-consumption figures can change with loading, sea state, hull condition and the selected propulsion configuration. A typical figure from a brochure should never be presented as a promise for all conditions. The dealer's role is to connect buyers with current engineering information and encourage a suitable inspection or demonstration. The announcement itself does not provide independently verified performance results for an individual delivered OMAYA 50.

Support after delivery matters as much as the sale

Yachtspassion's services span more than introducing clients to the builder. Its background includes advice on yacht acquisition, ownership and management, which can help purchasers address recurring needs after handover. Some owners will cruise primarily within the Mediterranean, while others may reposition a boat seasonally or make it available for charter where legally permitted. These choices affect maintenance planning, insurance, berthing and the people needed to operate the vessel.

The detailed responsibilities of a dealer and builder should be documented before a contract is signed. Owners may need clarity about commissioning, warranty work, spare parts, technical assistance and the contact process when a system fails away from the original delivery location. A broad statement about personalised service is encouraging but insufficient on its own. Effective support is demonstrated through response arrangements, qualified contractors and consistent communication over the yacht's operating life.

A broader pattern of international appointments

OMAYA has been developing a distributor network beyond its Bulgarian home market, with public dealer information covering Mediterranean, North American and other regions. The Italy–Switzerland agreement fits that expansion. Building a dealer network is a practical route for a smaller yacht manufacturer to reach buyers without maintaining a company-owned sales office in every country. It can also create a local base of expertise that helps customers interpret a relatively unfamiliar brand.

The model comes with challenges. A dealer needs training, accurate specifications and access to manufacturer support, while the builder must maintain consistent standards across different representatives. A growing network can become confusing if customers are uncertain who is authorised to quote, deliver or maintain a boat in their territory. OMAYA's official dealer directory is therefore a useful reference, but it should be checked at the time of purchase because territories and contacts can change.

The manufacturer's view of the partnership

OMAYA chief executive Kaloyan Radulov welcomed Yachtspassion as the exclusive representative for the two territories, citing the team's market relationships, client-service approach and willingness to commit to the builder's development. The statement reinforces the commercial objective behind the agreement: giving the brand a partner expected to create sustained demand rather than seek only occasional transactions. The company has not disclosed sales targets or the financial terms of the arrangement.

For Yachtspassion, the opportunity is to develop a reputation with buyers who may be assessing a new power catamaran against many established alternatives. Its success will depend on the quality of advice and the finished boats, not simply the existence of a signed distribution agreement. Both organisations have made positive claims about one another, but these should be understood as official company positions until independent experience and transaction data become available.

What prospective buyers should examine

Interested buyers in Italy and Switzerland can now approach Yachtspassion for information about the OMAYA range, including the flagship OMAYA 50. An initial enquiry should cover the intended cruising programme, the number of guests, whether professional crew will be employed and which berths the owner expects to use. These details can guide discussion of cabin arrangements, equipment selection and the likely practical implications of a wide-beam power catamaran.

A realistic comparison with other yachts would also include build timelines, operating costs, warranties, maintenance access and the available service network. The appointment makes OMAYA more directly represented in these markets, but it does not establish a particular orderbook or guarantee future resale values. The next verifiable developments will be confirmed customer contracts, completed deliveries and long-term owner experiences. For now, the agreement marks a clear commercial step in the builder's European expansion.

Source: original company or brokerage announcement.