Northrop & Johnson has reduced the asking price of the 35.36-metre Sunseeker NOROADER by €850,000 to €9.99 million following upgrades completed in 2023.
Northrop & Johnson has reduced the asking price of the 35.36-metre Sunseeker motor yacht NOROADER by €850,000, bringing the yacht’s current asking price to €9.99 million. The reduction creates a new price point for the 2020-built yacht as she remains on the brokerage market with Matt Palmer and Ed Dickinson representing the listing.
NOROADER was delivered by Sunseeker in 2020 and underwent a programme of upgrades in 2023. The combination of a relatively recent build year and subsequent investment gives prospective buyers a yacht that has already received further attention since delivery while now being marketed at a lower asking price.
The latest adjustment cuts €850,000 from NOROADER’s previous asking price and places the yacht at €9.99 million. For buyers following the market, the reduction is a material change to the commercial terms rather than a minor repositioning, bringing the yacht below the €10 million threshold.
Northrop & Johnson announced the reduction on 19 August 2026. The brokerage continues to market NOROADER through Matt Palmer and Ed Dickinson, with the revised asking price forming the central development in the current sales campaign.
NOROADER measures 35.36 metres and was delivered by Sunseeker in 2020. Her age places her among the more recent yachts available on the brokerage market, where build year can be an important consideration for buyers comparing existing yachts with newer construction opportunities.
The yacht’s Sunseeker pedigree also gives the listing a clear builder identity within the large-yacht brokerage sector. With the asking price now reset, the current campaign is focused on presenting that relatively recent platform at a materially revised figure.
Northrop & Johnson notes that NOROADER underwent upgrades in 2023, three years after her original delivery. Those works add another point of reference for prospective buyers assessing the yacht’s recent ownership history alongside her build year and current asking price.
The announcement does not change the yacht’s underlying identity or delivery history, but it does alter the commercial context in which she is being offered. Buyers considering NOROADER are now weighing a 2020 Sunseeker with later upgrades against a €9.99 million asking price following the €850,000 reduction.
Matt Palmer and Ed Dickinson of Northrop & Johnson are handling the listing. Their continued representation means the latest price reduction forms part of an active brokerage campaign rather than a change of sales house or a newly announced central agency appointment.
For NOROADER, the immediate market development is therefore straightforward: the 35.36-metre Sunseeker remains for sale, but at a significantly lower figure than before. The new €9.99 million asking price, combined with her 2020 delivery and 2023 upgrades, defines the yacht’s updated position on the market.