Survival of the fittest

Survival of the fittest 14.03.2014 Survival of the fittest CDM proves that the Darwin series, a niche explorer yacht, can be highly successful, even in a downturn. Launching a shipyard in the middle of Europe’s worst economic crisis since World War II may not seem like a sensible business strategy, especially given the steep downturn of Italy’s boatbuilding industry. The principals of Cantiere delle Marche (CDM) knew they were gambling when they started their shipyard in August 2010. But they also believed that an unusual yacht design, combined with a new way of production, could work, even in a declining market. “When we purchased the Ferretti Group’s Custom Line facility in Ancona, many people thought we were committing suicide,” says Vasco Buonpensiere, one of the founders of the fledgling shipyard. “But we believe we’ve found a gap in the market for smaller expedition yachts made out of steel and aluminium. Everything else was made out of fibreglass.” Buonpensiere and his partner, Ennio Cecchini, had no interest in being the next Azimut or Ferretti Group. Instead, the business plan called for the annual production of four steel-hulled explorer yachts of about 85ft. It was a nic

This article summary is based on the official Cantiere delle Marche news archive. It has been added to Superyacht Guide as an official-source industry news record.

Source: Cantiere delle Marche official news archive. Category: launch_or_delivery.

Original source URL: https://www.cantieredellemarche.it/news/survival-of-the-fittest/