30.5m Benetti ARTEMIS Offered at €2.95m Following Extensive Refit Work

Benetti Tradition ARTEMIS returns to the market

Northrop & Johnson has listed the 30.48-metre Benetti Tradition 100 motor yacht ARTEMIS at €2,950,000 excluding VAT, with Ed Dickinson and Ed Cavendish handling the offering. The 2007 Italian-built yacht has received updates through 2026, creating an opportunity for buyers interested in an established tri-deck platform rather than a new yacht facing a lengthy construction programme. The development was announced on 9 October 2026, and the price is an asking figure, not the outcome of a concluded sale.

A buyer comparing ARTEMIS with smaller contemporary yachts should start with her actual internal arrangements and maintenance record. A boat of roughly thirty metres provides meaningful separation between guest entertainment, crew work and private cabins, yet it may also carry systems now approaching two decades of service. The potential attraction of a comparatively affordable entry price needs to be tested against the cost of operating, insuring and upgrading the vessel.

The Tradition 100 occupies a distinctive position

The Tradition 100 series illustrates an earlier phase of Benetti's approach to semi-custom yachts, bringing the styling and multi-deck arrangement of a much larger displacement yacht into a length accessible to more marinas. ARTEMIS has a fibreglass hull and superstructure, with spaces planned for substantial comfort rather than a high-speed sports-yacht operating profile. Large deck areas, usable accommodation and a recognisable Italian exterior explain the series' appeal to private buyers.

An older semi-custom design can sometimes offer a more practical relationship between cabin volume and deck area than a newer vessel optimised around dramatic glass and fold-down terraces. Nevertheless, prospective owners should inspect ceiling heights, natural light, stairs and the position of important machinery spaces. A drawing showing five attractive rooms cannot reveal noise transmission, damp, the performance of heating and ventilation or the ease of servicing equipment behind fitted furniture.

Interior spaces and hospitality in daily operation

The brokerage presentation describes an extensively furnished yacht with multiple lounges and exterior spaces for family dining and relaxation. Her arrangement makes it possible for guests to use a shaded deck during the hottest part of the day and move to an enclosed room when conditions deteriorate. For extended cruising, having more than one protected social area can be useful when different generations travel together.

The real test of a luxury interior is how well the crew can keep it operating. Dining service needs a sensible connection with the galley, while housekeeping requires storage for bedding, cleaning materials and fresh provisions. A vessel that has undergone various interior upgrades should have accurate drawings and records for electrical, plumbing and air-conditioning alterations. Otherwise the convenience of additional finishes can be undermined by costly maintenance later.

What twenty years of operation can reveal

The seller refers to refit and maintenance work undertaken up to 2026. Such activity is encouraging but should be evaluated in detail rather than interpreted as the equivalent of constructing a new yacht. Surveyors should reconcile engine hours, generator service, tank inspections, structural records and the status of safety equipment. A fresh decorative finish may coexist with older critical plant that requires a major service during the next few seasons.

A prospective buyer should insist on documentary evidence for work described as an overhaul. The scope could range from replacement of wear components to a major rebuild, and the remaining expected service life depends on how the yacht has been used. A sea trial at realistic displacement, including manoeuvring and operation at anchor, can help establish comfort and machinery behaviour. Independent investigation is usually more valuable than assurances based on recent photographs.

A tri-deck motor yacht involves a substantial crew model

At this scale, professional yacht operation involves navigation, housekeeping, catering, equipment maintenance and security requirements far beyond those of a smaller day boat. The exact crew complement must follow the yacht's flag, certification and intended use, but even a privately operated vessel needs sufficient personnel to handle docking and deliver reliable guest service. Accommodation and working space for crew determine how comfortably that model can function.

Owners considering occasional commercial charter should not assume a private yacht can be marketed immediately after purchase. Certification, insurance, tax treatment, employment agreements and permits can vary by flag and cruising region. The cost of meeting those requirements may change the economics of buying an established vessel. ARTEMIS should therefore be assessed against a clearly defined ownership plan before contracts are negotiated.

Cost comparisons should extend beyond purchase price

The asking price of €2.95 million excluding VAT invites comparison with new smaller craft, yet a realistic financial model must include professional crewing, berthing, insurance, fuel, class work where relevant and planned refit reserves. A buyer may save years of waiting for construction but inherit major equipment with finite service life. The benefits of an existing yacht are strongest when the seller supplies complete records and the buyer understands any immediate expenditure.

Another important issue is resale. A well-maintained Benetti with coherent records can appeal to buyers familiar with the brand, but market demand and condition are not guaranteed. Changes to environmental standards, available parts and buyer preferences can affect future value. No published asking figure establishes what the yacht will actually sell for, and negotiation should be informed by independent technical work and current comparable transactions.

Benetti and the brokerage businesses play different roles

Benetti is an established Italian yacht builder with an extensive record of custom and semi-custom construction. Its design history reflects the broader development of luxury yacht building in Viareggio and Livorno and a network of specialist designers, equipment suppliers and craftspeople. The Tradition family belongs to the yard's earlier production period, but the brand's continuing technical and service presence may help owners identify appropriate expertise for an older vessel.

Northrop & Johnson is the brokerage representative rather than the original builder or designer. Its brokers coordinate marketing and buyer enquiries, while surveyors, lawyers, managers and technical specialists provide independent advice. Buyers should establish what inventory and tender equipment is included, any outstanding service contracts, and the status of title and VAT before relying on a brochure's specifications.

The next steps for a serious purchaser

The 9 October listing places ARTEMIS in the market with a clear published asking price and an account of continuing refit care. It does not confirm a change of ownership, a successful survey or the acceptance of an offer. The appropriate next stage is a private inspection, followed by due diligence on technical records, machinery and regulatory status before committing to a purchase.

The appeal of this 30-metre Benetti lies in the ability to obtain a substantial tri-deck yacht from an established builder without commissioning a new hull. Whether the opportunity represents good value depends on the quality of maintenance, the buyer's cruising ambitions and realistic forecasts for future expenditure. Those are more useful measures than the ratio of overall length to advertised price.