Oyster to Unveil New Flagship at Monaco Yacht Show 2026

Oyster Yachts will use the Monaco Yacht Show 2026 to unveil a new flagship, according to the official exhibitor conference programme. The presentation is scheduled for 24 September from 09:00 to 10:00 at Oyster’s QH17 position on Quai l’Hirondelle, during the show’s opening morning.

The announcement is important because Oyster and the Monaco Yacht Show describe the yacht as the beginning of a new generation for the British bluewater builder. Neither source has yet disclosed the model name, length or technical specification, so those details should remain open until the yard makes the formal reveal rather than being inferred from Oyster’s existing range.

A flagship reveal rather than a routine show appearance

Oyster’s own Monaco event page confirms that the company will exhibit at Port Hercule from 23 to 26 September, with its team based in the Sailing Yacht area at QH17. The Monaco Yacht Show agenda goes further, stating that Oyster will unveil its new flagship and present the direction the yacht sets for the brand.

That distinction matters because a flagship usually becomes a reference point for a builder’s design language, engineering priorities and owner proposition. In Oyster’s case the company is known for long-range bluewater sailing yachts, so the reveal is likely to be judged not only on accommodation and styling but also on how the new yacht fits the yard’s established ocean-cruising identity.

Hadida and Zimmermann-Zschocke will lead the presentation

Owner and chairman Richard Hadida and chief executive Stefan Zimmermann-Zschocke are scheduled to lead the Monaco presentation. The official event programme says they will explain the vision behind the yacht and the direction it establishes for Oyster, making the press conference a broader brand statement rather than simply a model launch.

For buyers and industry observers, that should provide useful context on where Oyster sees the upper end of its range developing. The company has already been evolving its line-up with newer-generation models, but the Monaco announcement is explicitly positioned as a flagship and therefore carries greater strategic weight.

No model or length should be assumed yet

Oyster currently markets several large bluewater yachts, and previous announcements have shown the builder expanding and refreshing its range. However, the Monaco programme does not identify the new flagship by model designation or dimensions, and the yard’s own event page also stops short of publishing those details.

Superyacht Guide will therefore treat the pre-show announcement as a confirmed reveal date rather than speculate about the yacht itself. Once Oyster publishes the model, principal dimensions, naval architecture and build information, the new flagship can be covered as a separate technical launch story with verified specifications.

Why Monaco is the natural setting

The Monaco Yacht Show is focused on large yachts, new projects, design and the high-value ownership market, giving Oyster a different audience from the broader production-boat shows earlier in the season. Announcing a flagship there places the project directly in front of superyacht owners, designers, brokers, managers and specialist suppliers.

For now, the confirmed facts are deliberately limited but significant: Oyster will reveal a new flagship at QH17 on 24 September, and the company is presenting it as the start of a new generation. The full yacht story will only become clear when the cover comes off in Monaco.