Sanlorenzo UK Appoints Joe Hill to Lead Brokerage and Strengthen 100ft-Plus Sales

Sanlorenzo UK has appointed Joe Hill as Senior Sales Broker and Brokerage Director, strengthening its sales operation as the company expands in the UK. Hill brings almost three decades of experience in the marine sector and will work across new-yacht sales and brokerage, with particular emphasis on larger yachts above 100 feet.

A senior role spanning new yachts and brokerage

Hill joins Sanlorenzo UK with responsibility across both new-yacht sales and the company’s brokerage activity. The dual remit is intended to connect clients moving between existing yacht ownership, resale and the commissioning of a new Sanlorenzo or Bluegame yacht.

For owners, that continuity can matter because selling a current yacht and planning a replacement often happen on overlapping timelines. A brokerage director with access to the new-build team can coordinate those conversations instead of treating them as separate transactions.

Experience focused on the larger-yacht market

Sanlorenzo UK says Hill has almost 30 years of marine-industry experience and spent 11 years with a British motor-yacht manufacturer. His new role will place particular emphasis on yachts above 100 feet, a segment that overlaps directly with Sanlorenzo’s larger yacht and superyacht portfolio.

The appointment therefore adds senior brokerage capacity at the point where transactions become more complex and international. Larger-yacht deals can involve technical surveys, management arrangements, flag and tax considerations, refit planning and coordination between multiple advisers.

London becomes part of the sales platform

Hill is joining a business that operates from both London and Southampton, with the London office on Park Lane supporting contact with owners and advisers away from the marina environment. Sanlorenzo UK also represents Bluegame, giving the team a product range that extends from smaller crossover yachts into the superyacht sector.

The broader footprint reflects how high-value yacht sales increasingly combine waterfront access with city-based client relationships. Buyers may begin the process through family offices, professional advisers or private meetings before moving to shipyard visits, inspections and sea trials.

Brokerage supports the ownership cycle

Sanlorenzo UK describes the appointment as part of an expansion of its sales and brokerage capability rather than a stand-alone personnel change. A stronger brokerage operation can help the company retain relationships when owners change yachts, even when the outgoing vessel is from another builder.

For the wider market, the move is another sign that major new-build representatives are investing in the pre-owned side of the ownership cycle. Brokerage inventory, valuation knowledge and access to buyers can all influence how smoothly an owner can progress from one yacht to the next.

Official sources: sanlorenzoyachts.co.uk.