Majesty Yachts has appointed Athens-based SUNSEA Yachts, part of Capital Yachting Group, as its official dealer for Greece. The agreement extends Majesty’s 2026 European expansion into a major Mediterranean yacht and superyacht market.
Majesty Yachts has appointed Athens-based SUNSEA Yachts, part of Capital Yachting, as its official dealer for Greece, extending the brand's European network into one of the Mediterranean's most established yachting markets. The appointment gives Greek clients direct access to Majesty's yacht and superyacht portfolio through a local organisation already active across sales, charter, management and refit consultancy.
The move is more than a single-country distribution agreement because it continues a sustained European dealer expansion that Majesty has been building throughout 2026. Greece adds an important eastern Mediterranean market to a network that has also been strengthened this year through new or expanded representation in Central and Adriatic Europe, Belgium and Luxembourg, Italy, the United Kingdom and Ireland.
Majesty's announcement positions SUNSEA as the local interface between the builder and owners considering the brand's yachts and superyachts. For a company selling increasingly large vessels, that local presence matters not only at the initial sales stage but also through the longer ownership cycle, when buyers expect regional knowledge, technical coordination and after-sales support.
SUNSEA Yachts is based in Athens and operates as part of Capital Yachting Group. Majesty says the company combines local market knowledge with a client-focused approach spanning yacht sales, charter, management and refit consultancy, giving the new dealer a broader role than simply introducing prospective buyers to the product range.
That service mix is particularly relevant in Greece because yacht ownership there is closely connected with seasonal cruising, charter activity, technical support and the practical realities of operating across a large island network. A dealer able to remain involved after the sale can therefore provide a more useful local bridge between a builder and an owner than a sales-only representation model.
Majesty's Regional Sales Manager at Gulf Craft, Marios Christopoulos, described Greece as an important market for the brand and highlighted Capital Yachting's experience, client relationships and market knowledge. The appointment therefore appears to have been made around an existing local operating platform rather than creating a Majesty presence in Greece from scratch.
SUNSEA director Konstantinos Ladas said the company had been working towards representing Majesty for some time and had visited the shipyard before the appointment. That suggests the agreement followed a period of product and organisational familiarisation rather than being a purely administrative expansion of the dealer map.
For Majesty, Greece adds representation in a country where yacht ownership, chartering and cruising are already deeply established. The market combines domestic demand with a large seasonal flow of international yachts, giving a dealer access to both resident clients and owners who operate extensively in Greek waters.
The geography also makes local support unusually important because yacht operations can extend across hundreds of inhabited islands and a much larger number of anchorages, marinas and ports. An owner based around Athens may still operate across the Cyclades, Ionian Islands, Dodecanese or northern Aegean, so regional knowledge becomes part of the ownership proposition rather than an optional extra.
Majesty's decision to appoint an Athens-based dealer therefore strengthens its access to a market where cruising demand and yacht infrastructure already exist at scale. It also places the brand closer to owners who may previously have dealt with Majesty through more distant European or Middle Eastern representatives.
The appointment should not be interpreted as evidence of a sudden change in Greece's importance to the wider yacht market. The more significant point is that Majesty now has a dedicated local partner through which it can compete more directly for Greek buyers and support vessels operating in the region.
The Greek agreement follows a series of Majesty dealer appointments during 2026. Earlier in the year, the builder added or expanded representation through MoreYachts, Seastemia, Jonacor, Horizon Boat Sales, Burton Waters and MGM Boats across a range of European territories.
Taken together, those appointments show a deliberate effort to broaden the brand's local representation across Europe rather than relying on a small number of regional hubs. Majesty's own announcements repeatedly frame these partnerships around direct client access, local market knowledge and after-sales support.
The pattern also indicates that the company is building coverage in both mature northern European boating markets and the Mediterranean regions where large-yacht ownership and seasonal cruising are concentrated. Greece fits naturally into that second group while also giving Majesty a stronger position in the eastern Mediterranean.
Dealer growth matters more as the product range moves further into superyacht territory because larger yachts involve longer sales cycles, more complex technical questions and greater expectations around ownership support. The relationship between builder, dealer and client consequently extends well beyond the moment a contract is signed.
The dealer expansion is taking place alongside continued development of Majesty's larger-yacht portfolio. In August, the builder launched another Majesty 120, a 37.5-metre superyacht with six guest cabins that has become one of the established large models in the range.
That launch was a separate development from the SUNSEA appointment, but the two stories illustrate the commercial structure Majesty is building around its products. New yachts increase the range available to buyers, while a broader dealer network creates more local routes through which those buyers can engage with the brand.
Majesty has also moved further into the 40-metre-plus sector with the Majesty 145, whose first hull was launched in 2026. The 45-metre model sits alongside larger projects such as the Majesty 160 and Majesty 175, reinforcing the importance of dealer partners capable of discussing full superyacht ownership rather than only smaller leisure craft.
For Superyacht Guide, the significance of the Greek appointment is therefore not the dealership agreement in isolation. It is the way that agreement supports a brand whose portfolio increasingly spans large-yacht and superyacht ownership across multiple European markets.
A yacht dealer's role can begin with product introduction, but for larger yachts the most valuable function often comes from maintaining continuity between the client and the builder. Owners may need support with specifications, technical questions, delivery planning, warranty coordination, crewing, management and later refit decisions.
SUNSEA's existing activity across sales, charter, management and refit consultancy gives Majesty a partner whose services already touch several of those stages. That does not mean every Majesty owner in Greece will use the dealer for every function, but it creates a local point of contact capable of supporting a broader ownership relationship.
This approach is consistent with Majesty's other 2026 dealer announcements, which repeatedly emphasise not just sales representation but after-sales guidance and technical support. The company appears to be using regional dealerships as part of the ownership infrastructure around the brand rather than treating them purely as lead-generation channels.
That distinction becomes increasingly important for superyacht buyers because the purchase decision is only one component of ownership. A builder that can combine shipyard capability with credible local representation may reduce some of the friction owners face when operating far from the yard where the yacht was built.
SUNSEA's charter activity gives the partnership another dimension because Greece is one of the Mediterranean's major charter cruising grounds. Owners considering a Majesty for mixed private and commercial use can therefore work with a dealer familiar with the local charter environment as well as the initial purchase process.
Charter experience can also influence how a dealer discusses layout, guest circulation, crew requirements and operational practicality with a prospective owner. A yacht intended primarily for private family cruising may be specified differently from one expected to spend part of each season on the charter market.
Majesty already positions several of its larger models for both private and charter use, including the Majesty 120. Superyacht Guide recently covered the latest Majesty 120 launch, noting its six-cabin arrangement and design for extended periods aboard.
The SUNSEA appointment therefore connects the builder with a Greek organisation active across several parts of the same market in which Majesty's larger yachts may operate. That is commercially more useful than a dealer relationship limited to showroom sales in a country with such a strong charter sector.
Majesty's 2026 appointments increasingly resemble a network strategy rather than isolated dealership announcements. Central and Adriatic Europe, Italy, different regions of the United Kingdom, Ireland, Belgium, Luxembourg and now Greece give the builder a broader set of local representatives across markets with very different ownership profiles.
The benefit of that structure is not simply geographic coverage. Local dealers can interpret regional buying behaviour, maintain relationships with prospective owners and provide support in the language and commercial environment in which the client normally operates.
For Gulf Craft and Majesty, this also creates more opportunities to introduce European owners to yachts built in the United Arab Emirates. The challenge for any non-European builder competing strongly in Europe is not only designing and delivering the yacht, but also convincing buyers that support will remain accessible once the yacht is operating thousands of kilometres from the shipyard.
A growing dealer network helps answer that question by placing part of the ownership interface closer to the client. The effectiveness of the strategy will ultimately depend on sales, owner satisfaction and after-sales execution, but the 2026 expansion shows that Majesty is investing in the structure needed to compete more consistently across Europe.
The immediate result of the appointment is that Greek clients now have an official Majesty representative based in Athens. SUNSEA can introduce the brand's portfolio, support sales discussions and provide local knowledge through an organisation already active in several areas of yacht ownership and operation.
For Majesty, Greece adds another Mediterranean market to a European network that has expanded repeatedly during 2026. The timing is also notable because the dealer growth is occurring alongside new superyacht launches and an increasingly ambitious large-yacht range.
The agreement does not itself guarantee sales or market share, and Majesty has not announced a first Greek order alongside the appointment. Its significance is structural: the builder now has a dedicated local partner through which it can pursue buyers, support owners and develop its presence in Greece over the longer term.
That makes the SUNSEA agreement a business-development story rather than simply a dealer-directory update. Majesty is building the commercial network around its expanding yacht and superyacht portfolio, and Greece has now become part of that European strategy.