Beneteau and Fountaine Pajot Expand JOOOL Marine Electrification — Groupe Beneteau and Groupe Fountaine Pajot / official JOOOL press-release logo

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Beneteau and Fountaine Pajot Expand JOOOL Marine Electrification

Sept. 17, 2026 Technology JOOOL

Image: Groupe Beneteau and Groupe Fountaine Pajot / official JOOOL press-release logo

The partners appoint Philippe Hamon to lead Elektra Marine and expand the JOOOL electric propulsion and energy platform across 14 boat models.

New leadership for a shared electrification platform

Groupe Beneteau and Groupe Fountaine Pajot have appointed Philippe Hamon president of Elektra Marine, their equally owned marine-electrification venture announced in April 2026. In a 10 September update released at Cannes, the partners also confirmed JOOOL as the brand for their commercial propulsion and energy-management solutions.

The announcement concerns a broad leisure-marine supplier platform and does not identify a new propulsion installation aboard a particular superyacht. Its relevance to the wider yacht sector lies in shared electrical architecture, supplier support and the practical challenge of servicing integrated marine power systems.

Fourteen models and outside shipyards

The companies say the platform is being introduced across four Groupe Beneteau models and ten Fountaine Pajot group models, spanning brands that include Beneteau, Jeanneau, Lagoon, Excess, Dufour and Fountaine Pajot. The announcement names Leopard Catamaran, RM Yachts and Chantier de l'Arsenal as three outside shipyards cooperating with JOOOL.

JOOOL combines propulsion, battery storage, conversion, energy management and user interfaces in an adaptable package covering low- and high-voltage configurations. Common components may simplify engineering and support, but individual capabilities still depend on a vessel's installation, batteries, weight, operational profile and applicable certification.

Operating data and service network

The partners report more than one million hours of operational data, 44 hybrid sailing yachts operating on five continents and an existing service network of 19 aftersales centres. Those are company-reported programme figures, not independently verified figures for the global electric yacht fleet or a claim that all 14 models are already in customer service.

JOOOL's remote support concept combines satellite and cellular links through a secure gateway to share system status, alarms and diagnostic histories with service teams. Some settings and software updates can be handled remotely where connectivity and the fault permit, but the release does not promise that every electrical failure can be fixed without a technician on board.

What the agreement means for the industry

The joint venture's stated ambition is to help electrify 10 to 15 per cent of the global sailing market by 2030, which should be described as a corporate target rather than a forecast independently established by Superyacht Guide. A wider adoption rate would also depend on installation cost, charging infrastructure, aftersales availability and measured performance.

Readers can consult the joint official announcement for the exact programme scope. The accompanying artwork is JOOOL's official media logo rather than a photograph of a yacht or an unannounced superyacht system.

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